Cascayd vs HubSpot
HubSpot reports attribution inside the CRM. Cascayd adds attribution across your whole stack, reads your HubSpot deals, and ties them to ad spend and collected revenue. Here is how the two compare.
Cascayd vs HubSpot at a glance
This is less either-or than it looks. HubSpot owns the CRM, and Cascayd adds the attribution around it.
| Capability |  HubSpot |  Cascayd |
|---|---|---|
| Website tracking | HubSpot tracking code and forms | Cookieless first-party pixel, section-level engagement |
| Plan access | Attribution reporting requires Marketing Hub Professional or Enterprise | Works on any plan |
| Section-level tracking | Page-level tracking through the HubSpot code only | Tracks engagement across sections of each page |
| Tracking method | Cookie-based browser identifiers can decay or be blocked | Cookieless first-party fingerprinting |
HubSpot answers which tracked interactions touched a deal, which is a real head start if you already run on it. Cascayd adds the parts HubSpot does not hold on its own: spend from your ad platforms, collected revenue from Stripe, and section-level engagement on your site, all tied back to the same campaigns.
Questions, answered.
Does Cascayd replace HubSpot attribution?
No, it complements it. Cascayd reads your HubSpot deals and pipeline, then adds the channels and collected revenue HubSpot does not hold on its own.
Do I need Marketing Hub Enterprise?
Not for Cascayd. HubSpot attribution reporting needs Marketing Hub Professional or Enterprise. Cascayd connects to HubSpot on any plan and runs the attribution itself.
What does Cascayd measure that HubSpot does not?
Collected revenue from Stripe rather than deal value, ad spend matched by UTM, and cookieless section-level engagement on your site.
Can I keep using HubSpot reports too?
Yes. HubSpot keeps the CRM and interaction history, and Cascayd adds the cross-channel, revenue-level view on top of it.
Attribution that works with HubSpot.
Connect HubSpot to Cascayd and tie its pipeline to ad spend and the revenue you actually collected.