Terms of service

About these terms

These Terms of Service (“Terms”) govern your access to and use of Cascayd’s website at cascayd.app, application at app.cascayd.app, loader and tracking scripts, integrations, and related attribution services (together, the “Service”). By accessing, using, receiving, or installing the Service or the loader, you agree to these Terms. A customer must accept these Terms before receiving or installing the loader. If you use the Service for a business or other organization, you represent that you are authorised to accept these Terms for it. If you do not agree, do not use, receive, or install the Service or loader.

What Cascayd does

Cascayd is a B2B attribution platform. It connects website touchpoints, campaign and advertising data, CRM records, and revenue outcomes so businesses can analyse buyer journeys and compare attribution models. The Service may also provide customer-visible website and CRM enrichment, ideal customer profile (ICP) or fit scoring, recommendations, summaries, and attribution analysis. Reports and matching are analytical estimates based on the data available to Cascayd. We do not promise that every touchpoint, conversion, contact, deal, or revenue event will be captured or matched.

Eligibility

The Service is for businesses and authorised business representatives. You may use it only for lawful business purposes and only if you have authority to accept these Terms for the business you represent.

Accounts and security

Some Service features require an account. Each account is for one individual for now and may not be shared. You must provide accurate information and keep it current. You are responsible for activity under your account and for protecting your credentials. Tell us promptly at support@cascayd.app if you believe your account has been used without permission. You may not share access or otherwise bypass plan or security controls.

Acceptable use

You may use the Service only for lawful business purposes and in accordance with these Terms. You may not:

• break any law, regulation, third-party right, or privacy or marketing requirement;
• collect, upload, or process personal or confidential information without the rights, notices, permissions, instructions, and consent needed to do so, including for data collected through customer websites, forms, the loader, CRM systems, advertising platforms, and integrations;
• scrape, crawl, or use automated access to the Service beyond normal authorised use;
• probe, scan, disrupt, overload, or bypass the Service, its security controls, plan limits, or access controls;
• upload malicious code or use the Service to distribute spam, unlawful content, or harmful material;
• use the Service or its automated outputs to make or support high-impact decisions about people, including decisions about employment, credit, insurance, housing, or education;
• reverse engineer, decompile, copy, or build a competing service from the Service except where applicable law permits;
• resell, sublicense, or make the Service available to third parties except as expressly allowed by your plan or a written agreement.

Customer data and integrations

You retain your rights in data, content, and instructions you submit to Cascayd (“Customer Data”). Cascayd may host, copy, process, transmit, and display Customer Data only as needed to authenticate, provide, secure, support, maintain, and operate the Service; perform customer-requested attribution, analytics, enrichment, and automated scoring; support debugging, diagnostics, and abuse prevention; and meet legal obligations. Our Privacy Policy explains current uses and sharing of personal information.

You are responsible for Customer Data and for the websites, forms, advertising platforms, CRM connections, and other integrations you choose to connect. You must have the rights, lawful basis, notices, permissions, instructions, and consent needed to collect and send data to us and to measure visitors. Integrations and enrichment services may change or be unavailable, may provide incomplete data, and may be subject to their own terms and privacy notices.

Privacy and roles

Our Privacy Policy explains how we handle personal information. When you use Cascayd to measure your own website or manage your own CRM and related customer data, you generally decide why visitor and related customer data is processed and are responsible for your notices, consent, and other legal obligations. Cascayd generally processes Customer Data at your direction to provide the Service. Cascayd does not automatically manage consent for customers.

AI-assisted analysis and outputs

Apollo, Parallel.ai, and Amazon Web Services Bedrock, or related third-party enrichment and AI services, may produce or assist with professional and company enrichment, ICP or fit scores, recommendations, summaries, and attribution analysis shown in your customer account. These outputs are probabilistic and may be incomplete, inaccurate, outdated, or contain errors. You must verify them and remain responsible for decisions based on them.

The outputs are not legal, accounting, compliance, or other professional advice and may not be used for the high-impact decisions described in Acceptable use, including decisions about employment, credit, insurance, housing, or education. To the extent you have rights in the underlying data and applicable law allows, you may use reports and outputs available in your account for your internal business purposes. Cascayd does not transfer rights in third-party data and does not promise that outputs are unique or protectable.

The providers’ terms and privacy notices may also apply: Apollo Terms, Apollo Privacy, Parallel AI Customer Terms, Parallel AI Privacy, AWS Service Terms, and AWS Privacy.

Intellectual property and feedback

The Service, software, designs, documentation, trademarks, and related technology are owned by Cascayd or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service, including reports and outputs available in your account as described in these Terms, for your internal business operations while you comply with these Terms. Your rights in Customer Data and any rights or limitations relating to third-party data and AI-assisted outputs remain as described above; Cascayd does not claim ownership of Customer Data or all AI-assisted outputs. You may give us feedback; you allow us to use it without restriction and without owing you compensation.

Plans, trials, and fees

The current trial is a seven-day trial. It does not automatically convert to a paid plan or automatically charge you; paid access requires you to explicitly activate a paid plan. For an explicitly activated paid plan, the pricing, cancellation, refund, tax, renewal, and recurring-payment terms shown at checkout or in the applicable order terms apply. For paid plans, Stripe processes payment-card details on Cascayd’s behalf. Cascayd may retain non-card billing identifiers and plan status needed to administer the paid plan but does not store full card numbers or CVCs. We may change pricing with reasonable notice; changes apply as stated in the applicable checkout or order terms.

Service changes, suspension, and termination

There is currently no uptime guarantee, service-level agreement (SLA), service credit, guaranteed support response time, or guarantee of uninterrupted availability for the Service. Attribution matching, enrichment, AI outputs, integrations, and data availability may be incomplete or unavailable. We may update, suspend, limit, or discontinue part of the Service for maintenance, safety, business reasons, breach, security or legal risk, non-payment, or legal requirements. We may suspend or limit access if you breach these Terms or create a security or legal risk. You may close your account by contacting support@cascayd.app. Post-closure handling of data follows the Privacy Policy. Ending your use does not remove obligations that arose before termination, and provisions that by their nature should continue will survive.

Disclaimers

To the maximum extent permitted by law, the Service and all reports, matching, enrichment, integrations, and AI-assisted outputs are provided “as is” and “as available.” We do not promise that the Service or outputs will be secure, complete, accurate, available, uninterrupted, error-free, or suitable for your needs. Outputs may contain inaccuracies, omissions, outdated information, or unexpected results and must be reviewed before you rely on them. We disclaim warranties of accuracy, availability, fitness for a particular purpose, and non-infringement. Cascayd is not legal, accounting, compliance, or other professional advice, and attribution results are not a guarantee of complete touchpoint matching or future revenue. You remain responsible for your decisions and for verifying data and outputs before relying on them.

Limitation of liability

To the maximum extent permitted by law, Cascayd and its suppliers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill. Our total liability for all claims relating to the Service will not exceed the greater of the amount you paid for the Service during the 12 months before the event giving rise to the claim or A$100. Nothing in these Terms excludes or limits rights, guarantees, or liability that applicable law does not permit us to exclude or limit.

Indemnity

You agree to defend, indemnify, and hold harmless Cascayd and its suppliers, officers, employees, and agents from claims, losses, liabilities, and expenses arising from your use of the Service in breach of these Terms, your Customer Data or connected websites and integrations, or your violation of law or another person’s rights. We will give reasonable notice of a claim and may control its defence; you may not settle a claim that admits our fault or imposes obligations on us without our written consent.

Changes and general terms

We may update these Terms by posting a new version. For material changes, we will provide reasonable notice where practical. Continued use after the effective date means you accept the updated Terms. If a provision is unenforceable, the remaining provisions remain in effect. A failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; Cascayd may assign them in connection with a merger, acquisition, reorganisation, or sale of assets. Neither party is responsible for delay caused by events beyond its reasonable control. These Terms and any applicable order form are the entire agreement about the Service. These Terms are governed by the laws of Victoria, Australia, without regard to conflict-of-law rules. The courts of Victoria, Australia have exclusive jurisdiction over disputes relating to these Terms or the Service, subject to any mandatory law that applies.

Contact

Questions about these Terms can be sent to support@cascayd.app.