Cookieless tracking that keeps buyer journeys connected

Cascayd’s Pixel is designed to reconnect returning visits server-side, so the buyer who comes back three weeks later continues the journey they started instead of arriving as new traffic.

Live today, with 240k+ sessions tracked.

Returning visits rejoin the journey they started.

B2B deals take months and dozens of visits. When browser storage expires or gets cleared, those visits arrive as new people and the first touch disappears from your reporting.

Count each conversion once, not three times.

Google, Meta and LinkedIn each report the conversions they saw. Add their dashboards together and the credited total is larger than the number of deals you actually closed.

Attribute the signup, not just the visit.

For self-serve SaaS, the moment that matters happens in the product. Most setups lose the visitor at that domain boundary, exactly where a trial, signup or upgrade turns into revenue.

Three steps to live data

Paste two snippets, run one check, and start measuring. No engineering sprint or data-warehouse project.

  1. Add both snippets to your head tags

  2. Run the two-second verification

  3. Watch your first journeys arrive

Questions, answered.

What does cookieless tracking actually mean?

Journey continuity does not depend on a long-lived identifier stored in cookies or local storage. Cascayd is designed to hold the journey together server-side instead. It is still tracking, not anonymity, so your privacy notice and consent choices still apply.

How does Cascayd recognize a returning visitor without a cookie?

Where configured, Cascayd can transform limited browser and device signals into a pseudonymous identifier used for attribution. That identifier does not reveal someone’s name. Because it is still tracking, you remain responsible for notice and consent on your site.

Can I track visitors across my marketing site and my app?

Add the Pixel to both and Cascayd is designed to report them as one journey. Where the app side is connected, a signup or upgrade can be tied back to the campaign that started it. Visits that are blocked or not permitted cannot be reconstructed.

How is this different from GA4 or an ad platform pixel?

GA4 reports sessions and each ad platform reports only its own view of a conversion. Cascayd joins website touchpoints to leads, opportunities and closed revenue in your CRM, then separates the source of a visit from the credit your attribution model assigns. Reports and matching are analytical estimates based on the data available.

See the journey behind your next signup.

Add the Pixel to your marketing site and your app, then follow each buyer from first touch to closed revenue.