Visitor ID
vis_7f2a91c4
Sessions
14
Span
68 days
Blog post
Signed up
Day 0Day 68
One line, both sites
<script src="cascayd.js">
Cascayd’s Pixel is designed to reconnect returning visits server-side, so the buyer who comes back three weeks later continues the journey they started instead of arriving as new traffic.
B2B deals take months and dozens of visits. When browser storage expires or gets cleared, those visits arrive as new people and the first touch disappears from your reporting.
Google, Meta and LinkedIn each report the conversions they saw. Add their dashboards together and the credited total is larger than the number of deals you actually closed.
For self-serve SaaS, the moment that matters happens in the product. Most setups lose the visitor at that domain boundary, exactly where a trial, signup or upgrade turns into revenue.
Paste two snippets, run one check, and start measuring. No engineering sprint or data-warehouse project.
Journey continuity does not depend on a long-lived identifier stored in cookies or local storage. Cascayd is designed to hold the journey together server-side instead. It is still tracking, not anonymity, so your privacy notice and consent choices still apply.
Where configured, Cascayd can transform limited browser and device signals into a pseudonymous identifier used for attribution. That identifier does not reveal someone’s name. Because it is still tracking, you remain responsible for notice and consent on your site.
Add the Pixel to both and Cascayd is designed to report them as one journey. Where the app side is connected, a signup or upgrade can be tied back to the campaign that started it. Visits that are blocked or not permitted cannot be reconstructed.
GA4 reports sessions and each ad platform reports only its own view of a conversion. Cascayd joins website touchpoints to leads, opportunities and closed revenue in your CRM, then separates the source of a visit from the credit your attribution model assigns. Reports and matching are analytical estimates based on the data available.
Add the Pixel to your marketing site and your app, then follow each buyer from first touch to closed revenue.