Know which leads match your ICP.
Cascayd enriches every lead with firmographic detail and scores it against your ideal customer profile, so your team spends its time on the accounts that actually fit.
ICP fit
Northwind Traders
northwind.com
- Industry
- ✓B2B SaaS
- Employees
- ✓480
- Region
- ✓North America
- Tech
- ✓HubSpot, Segment
One email in. A full firmographic profile out.
A form fill is often just an email and a domain. Cascayd fills in the industry, company size, region, and tech stack, so every lead arrives with the context to score it.
Score campaigns by the fit they bring in.
The campaign with the most leads is not always the best campaign. Cascayd scores each campaign by the ICP quality of the leads it brings, so you can fund the sources that deliver accounts worth closing and cut the ones flooding you with poor-fit leads.
From a raw lead to a scored one.
Connect your leads, describe your best customers, and let Cascayd score and route by fit.
Questions, answered.
What is lead enrichment?
Enrichment fills in the firmographic detail behind a lead, like company, industry, size, region, and tech stack, starting from something as small as an email and domain, so every lead arrives with context.
What is an ICP fit score?
It is a single score that shows how closely a lead matches your ideal customer profile. Cascayd compares each enriched attribute against the ICP you define and grades the lead Strong, Medium, or Weak fit.
What firmographic data does Cascayd add?
Attributes such as industry, employee count, region, and detected tech stack, based on the data available for that company, so you can score and segment leads without manual research.
Where does the enriched data go?
Cascayd writes the enriched attributes and fit score back to your CRM, so reps see the full picture on the record they already work from.
How does this connect to attribution?
Fit scoring pairs with Cascayd attribution. Once you know which accounts fit, you can see which channels and campaigns bring in the high-fit ones, and put budget behind the sources that produce your best-matched pipeline.
Score every lead against your ICP.
Enrich the lead, see the fit, and move your best-matched accounts to the front of the queue.