Pay once per winning test.
Zero retainers and zero setup fees.
35%
of a winning test’s monthly uplift.
$0 until a test wins. No subscription.
Run your own numbers.
$10k a month
- You pay us, once
- $3.5k
- You keep over 12 months
- $116.5k
An example over 12 months, if the uplift holds.
$0 until a test wins. No subscription.
How we measure a win.
You only pay on the conservative uplift we can prove.
Confidence
95%
Statistically significantThe test reaches 95% confidence
That’s our bar for calling a test a win.
80% confidence the monthly uplift is
$10k to $16k
$10k$16kWe estimate the uplift range
With the test data, we can estimate the range to 80% confidence.
35% of the low end
$3.5k
$10k × 35%, paid onceYou pay 35% of the low end
We bill on the lower bound, once.
Questions, answered.
How much does Cascayd cost?
35% of one month’s added revenue from each winning test, paid once. If a winning test adds $10k a month, you pay $3.5k one time and keep the full $10k every month after. Losing tests cost nothing.
Do I keep paying while the winning variant is live?
No. Each win is billed once, on one month of added revenue. After that, the extra revenue is yours for as long as you keep the variant live.
What counts as a win?
A test wins when it reaches 95% statistical confidence that the new version earns more revenue than your current one. If the result is unclear, it isn’t a win and you don’t pay for it.
What does the 80% lower bound mean?
Every test gives a range for how much extra revenue the winning version brings in each month. The 80% lower bound is the low end of that range: we’re 80% confident the true uplift is at least that much. We bill 35% of that low number, so any uplift above it costs you nothing.
What happens when a test loses?
You pay nothing, your store goes back to the original, and the result still shapes the next test. A losing version can cost some sales while the test runs, which is why a person reviews every test before it launches.
Is there a retainer or setup fee?
No. There’s no retainer, setup fee, or hourly billing. The research, design, build and analysis are on us until a test wins.
When and how do I pay?
Fees and payment terms are agreed in writing before any test goes live. Unless agreed otherwise, fees exclude GST, which is added where applicable.
Do you guarantee a lift?
No. We don’t guarantee any uplift, conversion rate, or revenue result. You simply pay nothing for tests that don’t win.